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@10up

10up

The expert WordPress practice of @Fueled. Crafting impactful websites and tools for clients like Google, Disney, and California using open source.

We deliver impactful websites, content management solutions, and digital tools using WordPress.

We are the enterprise WordPress practice of Fueled, a digital transformation agency with more than 300 experts. Fueled creates high-quality digital products and experiences shaped by strategy, designed with intention, and built for business impact.

The 10up WordPress Practice delivers impactful websites, content management solutions, and digital tools for brands and institutions like Microsoft, Disney, Google, The White House, Mayo Clinic, and the State of California. Building on the open source WordPress project, our practice emphasizes open source tools and embraces emerging technologies like Generative AI.

In 2023, 10up merged with Fueled, adding industry leading specialization in WordPress, open source product management, and Content Management Systems to a broader suite of digital capabilities.

With a highly skilled team of strategists, designers, engineers, and specialists across areas like cloud infrastructure, SEO, data & analytics, AI, and revenue optimization, we combine the scale to solve complex challenges with the agility and care of a close partner.

Our Open Source Solutions

Our Open Source Practice is committed to the cultivation of a vibrant and healthy open source ecosystem. Our own open projects for WordPress are often inspired by recurring needs and patterns we see across our clients, including:

  • Distributor, a WordPress plugin that makes it easy to syndicate and reuse content across your websites.
  • ElasticPress, the only fully-integrated solution for adding the power of Elasticsearch to a WordPress site.
  • ClassifAI, a WordPress plugin that leverages cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with artificial intelligence and machine learning technology.

Our full complement of over 100 open source solutions that integrate with WordPress are available on GitHub.

Our Best Practices

As the WordPress and open source experts at Fueled, 10up strives to build websites, tools, and experiences that demonstrate the highest caliber of craftsmanship. Standardizing our tools and approaches enables us to consistently meet that standard. We share our best practices with the community to empower engineers around the world to benefit from our decade of experience solving some of the most challenging problems on the web.

Get In Touch

Work with the 10up WordPress Practice at Fueled

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  1. ElasticPress ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    PHP 1.3k 325

  2. distributor distributor Public

    Share content between your websites.

    PHP 714 160

  3. classifai classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    PHP 714 68

  4. Engineering-Best-Practices Engineering-Best-Practices Public

    10up Engineering Best Practices

    SCSS 780 198

  5. Open-Source-Best-Practices Open-Source-Best-Practices Public

    Start reading: https://10up.github.io/Open-Source-Best-Practices/

    SCSS 54 9

  6. block-components block-components Public

    A collection of components built to be used in the block editor

    TypeScript 329 54

Repositories

Showing 10 of 183 repositories
  • beehiiv-wordpress Public Forked from beehiiv/wordpress

    Fork of the official beehiiv WordPress plugin (testing only)

    10up/beehiiv-wordpress's past year of commit activity
    PHP 0 2 0 6 Updated Nov 5, 2026
  • classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    10up/classifai's past year of commit activity
    PHP 714 GPL-2.0 68 107 (30 issues need help) 13 Updated Nov 5, 2026
  • ads-txt Public

    Ads.txt Manager for WordPress: Manage your ads.txt and app-ads.txt files in the WordPress dashboard

    10up/ads-txt's past year of commit activity
    PHP 61 GPL-2.0 30 14 (7 issues need help) 1 Updated Nov 5, 2026
  • ElasticPressLabs Public

    A developer-focused interface to enabling experimental ElasticPress plugin features.

    10up/ElasticPressLabs's past year of commit activity
    PHP 26 GPL-2.0 2 12 4 Updated Nov 5, 2026
  • wp-framework Public

    WP Framework is a PHP package designed to simplify the development of WordPress themes and plugins by centralizing shared functionality.

    10up/wp-framework's past year of commit activity
    PHP 52 GPL-2.0 4 10 7 Updated Nov 5, 2026
  • ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    10up/ElasticPress's past year of commit activity
    PHP 1,300 GPL-2.0 325 64 32 Updated Nov 4, 2026
  • simple-page-ordering Public

    Order your pages and other hierarchical post types with simple drag and drop right from the standard page list.

    10up/simple-page-ordering's past year of commit activity
    PHP 157 GPL-2.0 24 8 (6 issues need help) 4 Updated Nov 4, 2026
  • sanity-ignite Public
    10up/sanity-ignite's past year of commit activity
    TypeScript 39 5 16 3 Updated Nov 4, 2026
  • safe-svg Public

    Enable SVG uploads and sanitize them to stop XML/SVG vulnerabilities in your WordPress website.

    10up/safe-svg's past year of commit activity
    PHP 346 GPL-2.0 43 28 (19 issues need help) 7 Updated Nov 3, 2026
  • safe-redirect-manager Public

    A simple HTTP redirection plugin for WordPress.

    10up/safe-redirect-manager's past year of commit activity
    PHP 324 GPL-2.0 85 18 (11 issues need help) 7 Updated Nov 3, 2026